Bugaboo partnered with The Working Assembly to develop and execute a comprehensive campaign that reflected on 25 years of Bugaboo innovation, building to the debut of their newest stroller, the Bugaboo Kangaroo. The strategically driven campaign was tailored to connect with Bugaboo’s North American audience through shared moments in parenthood and pop culture. In addition to campaign ideation, we executed a series of high-impact product launch activations and events designed to elevate brand visibility, drive engagement, and create meaningful moments with consumers.