Yim Coconut Water was founded by two Italians, Fede and Marco, while raising their families in Thailand and seeking a natural solution to chronic dehydration in the tropical climate. Disappointed by sugary, artificial hydration products, they created Yim—100% natural infusions of electrolytes, fruits, and minerals designed for daily well-being. Yim partnered with The Working Assembly to craft a visual identity as honest as its ingredients, featuring lo-fi photography, sign-painting-inspired typography, and bold fruit-driven colors. Thoughtful brand details—like a hidden water droplet and a subtle smile in the logo—bring Yim’s message of mindful hydration to life with warmth and joy.